To ensure a fair and open judging process the judges from each sector within the industry will only be allowed to sit on the following categories:
Media Judges – will be entitled to judge all categories except “Casino Journal/Magazine Online/Offline”.
Manufacturer Judges – will be entitled to judge on all categories except “Traditional Gaming Equipment Design,”” “Slot Manufacturer,” “Gaming
Technology Manufacturer”, "Operator/Manufacturer Website", "Eco-Friendly Company", ”Igaming Software Supplier”
Supplier Judges – will be entitled to judge on all categories except “Traditional Gaming Equipment Design”, “Slot Manufacturer”, "Operator/Manufacturer Website", "Eco-Friendly Company" and “ Gaming Technology Manufacturer” and “I gaming Software Supplier”
Operator Judges – will be entitled to judge on all categories except “Socially Responsible Casino Operator”, "Casino Interior design”, "Operator/Manufacturer Website", “Casino Operator”, “Best Bingo”, "Eco-Friendly Company"., “Best Restaurant”, ”Best VIP Room”
Consultant Judges – Will be entitled to judge on all categories except for any category which they have been involved in some sort of work or are working for that nominee at present.
Bingo Operator Offline This award will go to the Bingo operator that has consistently and decisively dominated the casino sector during the year. The judges will be looking for operators that have the vision, originality and vitality in this competitive and difficult Market place to set them apart from the others, the judges will be looking at not specifically size, but brand identity, marketing, customer service, innovation and use of new technologies.
Casino Interior Design This award recognises the outstanding designs currently happening in the casino sector. The winner will be judged on originality, innovative style, customer wow factor, quality of materials used and customer environment friendly.
Casino Journal/Magazine Offline or Online This category will reward the publication that has pushed the boundaries in above-the-line reporting, special feature highlighting and innovation to involve the reader more effectively into the publication. Special consideration will be given to successful portrayal of brand message and the media mix. The winner will not be dictated by the size of circulation, but by the quality and use of the media.
Casino Operator
Europe
Americas (Canada, North America, South America)
Australasia This award will go to the casino operator that has consistently and decisively dominated the casino sector during the year. The judges will be looking for operators that have the vision, originality and vitality in the crowded Market place to set them apart from the others, the judges will be looking at not specifically size but brand identity, marketing, customer service, innovation and use of new technologies.
Casino Restaurant The judging panel will evaluate the winner on originality of design, atmosphere, presentation of food, entertainment factor, service and hospitality are all part of the equation that determines the eventual winner. Size of the restaurant is not a factor however the ambiance and presentation is the most important.
Casino VIP Room of the Year This award will be judged on facilities offered to the customer, special consideration will be given to VIP Rooms that offer a wide range of games along with outstanding customer service, quality of design, popularity but not just capacity but usage, how effective the VIP Room is marketed and finally any outstanding features or use of technology that really makes the customers experience very special.
Eco-Friendly Company This award recognises companies specifically manufacturer or operator that has taken into account the effect of the environment when running their business.
The winner will have taken a strategic, comprehensive and innovative approach to reducing waste and natural resource use. In a world where comprehensive and innovative approach to tackling climate change is needed.
Gaming Technology Manufacturer The category is open to any technology company, providing services to Land based Gaming operators, that has shown originality, the ability to succeed in a highly competitive market, offered services to clients that have helped increase profitability or have helped working environments an easier and more productive place. The winner will not necessarily be the largest company but the most innovative in its sector and have volume sales matching its ambition.
iGaming Software Supplier The category is open to any gaming supplier company, providing services to iGaming operators, that has shown originality, the ability to succeed in a highly competitive market, offered services to clients that have helped increase profitability or have helped working environments an easier and more productive place. The winner will not necessarily be the largest company but the most innovative in its sector and have volume sales matching its ambition.
Online Bingo Operator of the Year The award will go to the Online Bingo operator that has consistently and decisively dominated the online bingo sector during 2009. The judges will be looking for operators that have shown a unique brand to set it aside from their competition. They will also be looking at originality, brand identity, marketing, payment processing, usability and customer service.
Online Casino Operator of the Year The award will go to the online casino operator that has shown innovation and invention in the casino sector during 2009. The Judges will not only be looking at size of the operation but the style and unique brand of the operator. Consideration will be aimed at originality, brand identity, marketing, payment processing, usability and games offered.
Online Poker Operator of the Year This award will seek to recognise the online operator that made the most headway in the real-money poker sector during 2009. The judges will be looking for originality, growth and scale, usability, payment processing and marketing. Special consideration will be given to operators looking to innovate in this competitive sector along with customer service and a unique different brand to set it aside from others. The award will recognise popularity as part of the consideration.
Operator/Manufacturer Website This award recognises outstanding design. Along with design, the judges will be looking at informative content, user friendliness, navigation, and originality. The award will not be decided solely on just technical presentation but more on content aiding the user to locate information easily.
Outstanding Contribution Award Very special award, winner will have to show a continued and unending devotion to his/her or companies endeavours to strive for the best, and in doing so also prove that their efforts have helped others or indeed the whole Gaming Industry.
Socially Responsible Casino Operator of the Year Here the judges will be rewarding the operator that has gone the extra mile in implementing procedures and safeguards for consumers. Among other issues, the judges will be assessing availability of problem gambling assistance, responsible gaming safeguards. Special consideration will be given to those operators that have campaigned for socially responsible gaming.
Slot Manufacturer This award will go to the Slot Manufacturer that has consistently and decisively dominated the Slot sector during the year. The judges will be looking for Manufacturers that have the reach and scale to set them apart in this competitive market. The judges will be looking at originality, brand identity, marketing, usability and scale to make their assessment.
Traditional Casino Equipment Supplier The judging panel will evaluate the winner on originality, service, after sales support, market identity, value, catalogue and quality to decide the winner of this very competitive area.
